Invisible Children Logo Re-Design

I was given the assignment of redesigning the logo for a non-profit organization of my choosing. I chose to res-design the logo for “Invisible Children”. They are a non-profit organization focused on getting rid of the Lords Resistance Army (LRA) in Central Africa. They are active in Uganda, Congo, South Sudan, and the Central African Republic. The negative space in the center of the logo is the border lines of the four countries effected by the LRA. I drew what is interpreted as blood flowing out of the border lines also in the shape of people to make the shape of the logo. The logo color is a scanned in water color I painted then traced in Illustrator and filled into the logo. I chose the font for the purpose of it being bold and conveying a strong stable force.