Seattle brand bible
After having chosen a city and designing a logo for it I was given the task of making a “brand bible” for the city. This was meant to guide the city in how to use the logo and other promotional city items. I designed city car wraps, stationary, business cards, print and web ads, city pole signs, bus and monorail wraps, billboards, knick-knacks, and the logo color and usage guidelines. After designing all of the requirements I put it all in a brand bible that I designed. The book was printed and constructed with recycled paper, and recycled book board. I transfered the front cover using wintergreen oil that also gave it that northwest pine scent.